Over 80% of consumer value sustainability
Source: Blue and Green Tomorrow
The majority of consumers value sustainability and are more likely to purchase products from responsible brands, according to a new report.
However, the survey also revealed that companies aren’t doing enough to showcase their sustainability initiatives.
The report – Sustainability Matters – asked over a thousand UK residents about their thoughts on sustainability and how it impacts on their shopping habits.
The survey, which was conducted by SmartestEnergy, revealed that four out of five consumers describe themselves as likely to buy from a brand with a positive approach to sustainability, indicating that brands could boost profits and reputation through responsible initiatives.